The consolidation of
Saba's e-commerce

It is important to highlight how, year after year, sales via App are getting closer and closer to those made via the website. A trend that certifies the strength of the application, which is no longer just an extension of the website, but even facilitates the purchase process.

In addition, in 2022, Saba App users, 41,200 as of December 31 —126% up on a year before—, are, for the most part, recurring customers if we take into account the services they purchase through it (Saba Ticketless, purchase of products or regulated area).

During 2022, the incorporation of the functionality that allows payment in the regulated area via mobile phone has also had a particular impact in Spain. Until 2021, the operation was carried out in another App, which was deleted in order to integrate the process seamlessly within the Saba App service offering. In turn, this new functionality was also introduced in the Portuguese version of the App which, since August of last year, has allowed customers in the regulated area of Viseu to pay for the service from the App. The inclusion of new services and improvements in Saba's digital ecosystem is part of the constant search for customer-oriented improvements.